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With a background in both marketing and design, I’ve spent the last 12 years shaping products that drive business impact while putting users first. I thrive on working cross-functionally—collaborating with research, marketing, analytics, engineering, and product teams to craft experiences that don’t just meet user needs but anticipate them.
I started my career in product design at Ola, building Foodpanda 3.0 after its acquisition. From there, I took on bigger challenges at Grab, where I led design for delivery products across Southeast Asia. I redesigned the GrabFood restaurant menu page, setting the foundation for a new design system, expanded GrabMart across the region to serve millions during lockdowns, and launched Group Buying in Indonesia, Thailand, and Singapore. During my time as a GrabFood product designer, GrabFood secured a 51% category share in online food delivery, and my team’s work on GrabExpress contributed to its EBITDA profitability.
Now, as the founder of my own product design studio, I help startups build and scale 0-1 products that create real business impact. I bring a sharp eye for strategy, a bias for action, and a deep commitment to delightful efficiency—balancing seamless functionality with meaningful interactions.
I’m currently open to product design roles in Europe and the UAE, where I can shape and scale design in fast-moving, high-growth environments. Let’s connect.
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I believe great design isn’t just about speed and simplicity—it’s about making every interaction feel effortless and rewarding. Delightful efficiency is my guiding principle: stripping away friction while weaving in thoughtful moments that enhance the experience. It’s about designing systems that work intuitively, anticipate needs, and create joy in the details. Whether I’m building for millions or crafting a 0-1 product, I focus on making every touchpoint both functionally sharp and emotionally resonant.
© 2025 Tanya Rao
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